Stephen Squire Consulting
how do we Deliver today and create the roadmap for tomorrow?
how do we Articulate the brand purpose?
how do we Make strategic choices in an ever-changing world?
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Stephen is a former Vice President The Procter & Gamble Company.

He is an accomplished global marketing executive with over 30 years of global and operational experience in Europe, North America and China and in FMCG categories as diverse as Beauty Care, Health Care, Paper, Oral Health and Consumer Electronics.

Stephen is a Disruptive thinker whose innovation and brand building expertise coupled with his multi-national and multicultural experience brings a broad perspective to his clients business.

His passionate committment to building brands, delivering breakthrough innovation and building results driven organizations have made him the kind of consultant able to solve the toughest challenges.

He was recognized with P&G’s most prestigeous global marketing award – the Goldstein Award. He has also won a number of Cannes and EFFIE awards throughout his career.

His work on Oral-B iO® was recognized at CES 2020 as a multiple Innovation Award Honoree.

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INNOVATION

  • -

    Landscape assessment

  • -

    Trends identification and consumer needs gaps.

  • -

    Innovation storytelling

  • -

    Creating sustainable innovation

BRAND STRATEGY

  • -

    Competitive position assessment

  • -

    Brand equity and purpose definition

  • -

    Development of iconic brand assets

  • -

    Customer targeting.

  • -

    Points of competitive advantage.

  • -

    Where to play and how to win strategies.

BRAND ARCHITECTURE

  • -

    Building adjacent offerings

  • -

    Organizing and presenting line extensions

  • -

    Organizing variants to aid shopability

  • -

    Identifying portfolio gaps to enhance revenue.

  • -

    Improving mental availability.

ACTIVATION

  • -

    Agency selection

  • -

    Creative briefing

  • -

    Consumer targeting & insights

  • -

    Development of marketing plans.

INNOVATION

  • -

    Creating sustainable innovation

  • -

    Positioning business for transformational change

  • -

    Landscape assessment

  • -

    Innovation storytelling

  • -

    Trends identification and consumer needs gaps.

BRAND STRATEGY

  • -

    Creating sustainable innovation

  • -

    Competitive position assessment

  • -

    Brand equity and purpose definition

  • -

    Development of iconic brand assets

  • -

    Customer targeting.

  • -

    Points of competitive advantage.

  • -

    Where to play and how to win strategies.

BRAND ARCHITECTURE

  • -

    Creating sustainable innovation

  • -

    Building adjacent offerings

  • -

    Organizing and presenting line extensions

  • -

    Organizing variants to aid shopability

  • -

    Identifying portfolio gaps to enhance revenue.

  • -

    Improving mental availability.

ACTIVATION

  • -

    Agency selection

  • -

    Building adjacent offerings

  • -

    Creative briefing

  • -

    Consumer targeting & insights

  • -

    Development of marketing plans.

about_image